Ian James's picture

Blog author: Ian James

Ian has over 30 years’ business experience within the UK, Europe, Asia and Africa. Ian is an engineer at heart, having graduated with a first class honours degree in Electrical and Electronic Engineering and has spent much of his career within the IT and telecoms industries. Working in various different roles, Ian has built up an extensive knowledge of business and has been able to advise well-established companies on growing revenues. More recently Ian ran his own coaching and advisory company, and has worked in an Accelerator in South Africa providing business support for entrepreneurs.

Got a great idea for a business? Before you go any further, read this...

31stJan 2017

Many startups fail because they create a product no one wants. SETsquared Entrepreneur-in-Residence, Ian James, explains how to prevent this.

If you have a burning business idea, 2017 could be the year you make it happen. But before you take the plunge to launch your new venture, leave behind a successful career, or pivot an existing company, you need to know if your idea has substance.

1. Plan