INSIGHTS / News

nu desine have announced the launch of a limited run of the AlphaSphere nexus series which is now available for purchase throughout Europe. After launches in Japan and the USA earlier in the year, it is now Europe’s turn to have a generation of producers and musicians empowered by the creative possibilities of the AlphaSphere. AlphaSphere nexus is the definitive version of the AlphaSphere, and is available through nu desine’s web store or one of their partner sites.

 

The AlphaSphere is a new electronic musical instrument which has speci!cally designed for the composition, production and performance of electronic music. It was designed and developed at Bristol Watershed’s Pervasive Media Studio and is rapidly being adopted by a series of cutting-edge musicians, bands, DJs and producers the world over.

 

Rou Reynolds, frontman of post-hardcore band Enter Shikari who recently closed out the Warped Tour UK show at Alexandra Palace, London, with the AlphaSphere front and centre, says, “I love the diversity and control available with the AlphaSphere, and let’s be frank it also just looks plain badass”.

 

nu desine are members of the Bristol SETsquared centre, who have recently taken up a new headquarters at Brunel’s Engine Shed, an exciting new development aimed to encourage innovation in Bristol. As part of the Engine Shed launch event taking place Monday 2nd December, Adam Place, inventor of the AlphaSphere and Founding Director of nu desine will be playing a live set on the device, mixing sounds from ancient instruments, modern electronica and Michael Jackson.

 

Adam says, “Here at nu desine we couldn’t be more excited about the state and direction of electronic music. We are constantly inspired and amazed by the new sounds coming out of the studios and homes around the world, and hope our product can inspire the masses of new producers and musicians to continue their role in shaping this exciting musical movement.”

 

nu desine are not alone in recognising the opportunity in electronic music; this October S.F.X. Entertainment, a company dedicated to acquisitions within all assets related to the Electronic Dance Music genre raised $260million at I.P.O. valuing the barely one year old company at $1.05billion. This comes after a remarkable growth in attendance at electronic musical festivals worldwide throughout the course of the recession, seeing the global electronic dance music market rise in value to $4.5 billion annually according to one recent study.

 

AlphaSphere nexus is the second product offering from Bristol, UK, based nu desine. It can be bought at alphasphere.com where free shipping is currently being offered on all UK orders placed before Christmas.