AUTHOR: Anita Allott

Anita Allott is the Co-Founder and CMO of the innovation company nquiringminds. She won the national Financial Mail on Sunday’s Henley Business School MBA competition (2005) which granted her a full scholarship. She graduated from Nottingham University in Economics and has previously worked in marketing and public affairs at Roke Manor (Siemens), The Chartered Institute of Management Accountants and Price Waterhouse Coopers.