Agenda: Business Strategy Workout 

Day 1

Session 00 – Welcome and Introductions 

09.10-09.30 (20 mins)

• An introduction to your programme facilitators
• Who are you and what is your business idea?
• What is SETsquared and what is its impact on the UK?
• Introducing Build – Model – Test

Session 01 – Build 

09.30-10.00 (30 mins)

• The Marshmallow Challenge (and its learnings)
• Prototyping
• What can we learn from architects

Session 02 – Business Model Canvas 

10.00-10.50 (50 mins)

• Why do some start-ups fail – and why do some succeed?
• Essentials of the Business Model Canvas (BMC) – how it works
• Business Model Canvas best practices

Coffee break 

10.00-10.50 (20 mins)

 

Session 02 – Business Model Canvas – Part 2 

11.10-11.30 (20 mins)

 

Session 03 – Customer 

11.30-12.40 (70 mins)

• The difference between a customer and a user
• How to create a customer profile
• Essentials of the Value Proposition Canvas (VPC) – how it works!
• What jobs a customer needs to get done and what their pains and gains are

Lunch Break

12.40-13.20 (40 mins)

 

Session 04 – Value Proposition 

13.20-14.20 (60 mins)

• What is a value proposition?
• The difference between features and benefits
• How the ‘value proposition’ side of the canvas works

 

Coffee break 

14.20-14.40 (20 mins)

 

Session 05 – Opportunity 

14.40-15.40 (50 mins)

• How to interact and reach your customers
• Understanding different types of channels and customer relationships
• Assessing the size of the opportunity and where the focus is

Wrap-up Day 1

15.40-16.00 (20 mins)

 

Day 2

Recap Day 1 

09.10-09.30 (20 mins)

 

Session 06 – Revenue Streams 

09.30-11.00 (90 mins)

• Different types of revenue streams
• Setting price
• Understanding value

Coffee break 

 

Session 07 – Feasilibilty 

11.20-12.40 (80 mins)

• Understanding what a value chain is
• What makes up costs?
• How to re-imagine our value chains and cost structures

 

Lunch Break 

12.40-13.20 (40 mins)

 

Session 08 – Business Model Testing 

14.20-14.50 (30 mins)

• What you need to test
• What types of testing you can use
• What to do with what you find out

Preparation for Presentations 

14.50-15.20 (30 mins)

 

Business Model Canvas Presentations 

15.20-15.40 (20 mins)

• Companies present their Business Model Canvas to other companies
• 3-5 minutes to communicate your value proposition, business model and next steps

Peer Review Session 

15.40-16.00 (20 mins)

• Companies have 5 minutes questions from other delegates

Session close 

16.00