INSIGHTS / News

Southampton SETsquared member, Fresh Relevance the real-time engagement marketing company, has reached the 200-customer milestone.  Established in 2013, the company is based in Southampton with offices in London and a fast growing presence in North America.

Today, Fresh Relevance boasts a diverse customer-base that includes Cottages4U, Emma Bridgewater, Euroffice, illy, Manilo.dk, Moss Bros, Sunuva, Thorntons, White Stuff and 7dayshop.

2015 was as much about technology innovation as it was market and company growth (the company moved to a larger Head-Office in the Summer). This was recognised by Only Influencers – the world’s trusted community for email marketers, who awarded Fresh Relevance Email Innovation of the Week three times. Earlier in the year, its cart abandonment solution was revealed as the most recommended by members of the community.

CEO of Fresh Relevance, Mike Austin looks forward to 2016 stating: “We believe 2016 will be the year that real-time marketing becomes mainstream. Personalisation based on real-time shopper behaviour will be critical for retailers across web, email and mobile channels. Adoption of real-time marketing techniques will be critical to the success of eCommerce companies in the coming year.”

To help make this prediction a reality Fresh Relevance has introduced two significant innovations to market. The Social Proof SmartBlock enables online retailers to share real-time statistics with shoppers, showing what products and services have been recently viewed and/or purchased. Its new personalised coupon feature launched in November enables marketers and retailers to personalise the content of email coupons based on the behaviours of existing customers and new visitors, such as browsing habits on the website and recent purchases.