INSIGHTS / News

A third SETsquared member has announced its acquisition within 6 months. Following the successes of Screen Time Labs and Pelipod, My Action Replay attracted attention from a global cricket platform CricHQ.

My Action Replay enables sportspeople to capture their own replays at the press of a button, recording the previous few seconds of action whenever something happens that they want to see again.  The innovative system provides clubs, players, coaches, and fans instant footage that can be shared on social media channels, used for video review and analysis, and for broadcasting on screen.  To date over 700,000 replays have been created across a number of sports and venues in the UK and globally.

CricHQ is the world’s largest digital platform for cricket and the online home for all levels of cricket around the world, making cricket even better for everyone by providing mobile enabled cricket administration, high performance, data and content management tools and CRM capability for cricket organisations. CricHQ’s customers include 53 out of 105 national governing bodies, 350 associations, thousands of leagues, tournaments, clubs, schools, teams and millions of players, coaches, parents, administrators and of course the fans.

The New Zealand-based company acquired My Action Replay, following a pre-existing technical partnership between the two companies, as they lead the charge in revolutionising cricket through technology. The My Action Replay team plans to remain in Bristol and has just taken up an office in historical Engine Shed building, right by the Temple Meads station.

Emily Kent, the co-founder of My Action Replay commented on the acquisition: “Since creating our replay system we’ve enabled sportspeople to capture and share so much great sporting footage and it was a natural progression to try and add real-time data to that footage.  We met CricHQ just at the point they were looking to add video to their product, so it’s been a brilliant fit.  Now that the footage is automatically combined with live-score and stats, via the scoring app, every game, at every level, can be a global broadcast.”

CricHQ Founder and CEO Simon Baker, CEO explained: “This is exactly the sort of future we envisioned when we created CricHQ. The convergence of data, video and digital at all levels of cricket is what we have been pushing forward with for the last few years. By acquiring My Action Replay, our planned focus on video within the CricHQ platform becomes a reality immediately.”

Monika Radclyffe, Centre Director for Bristol’s SETsquared Centre commented: “I would like to congratulate the team on the successful acquisition. It just shows we live in a small world when a Bristol-based company is spotted for a business opportunity by one in New Zealand! I am really pleased that My Action Replay has got the global vision, yet do want to remain local and grow the talent based in Bristol. It is a great success story and hope it will inspire other up and coming technology startups.”